Once upon a time, to build a business, you had to set up a physical store, which involved negotiating a storefront lease, getting a warehouse and investing a lot of money in stocking up the shop. The internet has made commerce very easy and cheap. Selling online eliminates the financial risks and overhead costs involved in setting up a physical store. You can create and grow a thriving online business faster than it would take you to set up a brick-and-mortar business a few decades ago.
Although setting up an online business is relatively easy, success is not guaranteed. To succeed in e-commerce, you have to figure out how to source your products, how to market them and where to sell them online. Running a successful online venture is no mere feat. Below are some tips on how you can market and sell your products and services online successfully.
Build your own e-commerce store instead of relying on online marketplaces
Selling directly on Facebook, Amazon, Etsy or eBay is easy but relying on them solely can be a huge mistake. These marketplaces control how products are displayed on them. A change in the search algorithm can relegate your product to the last pages where nobody visits. Another disadvantage of marketplaces is price wars. So many competitors are continually undercutting prices to win customers from you.
You should create your own e-store and build your brand over time to one that customers trust.
Creating a recognizable brand by building your own online shop
Storefronts on online marketplaces look pretty much the same. There is no way to stand apart from the rest. An e-commerce store gives you plenty of creative control over the design of your online store and customer experience. This gives you the chance to build a unique brand that customers can recognize and learn to trust in time.
How to set up an online store
A while back, to build an online store, you had to hire the services of a coder or possess the coding skills yourself. This was also the case every time you needed to make changes to your store. In the unfortunate event, you hired an unscrupulous coder; you’d be left with a sub-par website after spending a lot of money on it.
Today, creating an online store has been made very easy. There are some easy to use website builders. You can use them to set up a fully functional e-commerce store and customize it to your liking. They include Shopify, Wix, WooCommerce, to mention but a few.